How Pinpoint Helped Shutterfly
Challenges:
- Marketing wasn’t timely, relevant and engaging enough
- Siloed customer data got in the way of cross-channels, real-time efforts
- Marketing performance dashboards were too obtuse to fuel innovation
Pinpoint created an end-to-end campaign planning, definition, execution, tracking and reporting solution that:
- Increased average order size
- Boosted revenue per customer
- Widened customer profitability margins