Insights from Pinpoint
Key Features of HCL Unica Journey: Transforming Customer Engagement with Ease
HCL Unica Journey is a robust customer journey orchestration tool designed to simplify and enhance the way businesses engage with…
Fresh Features with HCL Unica Version 12.1.7
The most recent release of HCL Unica, version 12.1.7, brings fresh features and improvements, adding to the capabilities of the…
Remarkable Customer Experiences with Adobe Customer Journey Analytics
Across-channels, online or offline, accessible to your entire organization – Adobe’s Customer Journey Analytics can truly offer a complete picture…
Get More From Your Adobe Email Marketing with Pinpoint
Businesses have been using emails in their marketing game for ages. It’s easy to shrug it off and stick to…
Adobe Experience Manager - Powerful Content and Digital Asset Management
For companies looking for a powerful customer experience, there’s no doubt you’ve been considering or looking to get more out…
Adobe Campaign’s Potential for Powerful Customer Connections
For top-notch customer engagement and stellar experiences, brands need seamless customer journeys across all touchpoints. It’s crucial for marketers to…
Is your customer data management powering better marketing capabilities? If not, consider Snowflake
TL;DR Snowflake is a cloud data platform that can help you get more out of your marketing tech stack. It’s…
Unveiling the Potential of Unica 12.1.6:
Empowering Marketers with Enhanced Capabilities
Pinpoint has been testing the new features of Unica’s latest release, 12.1.6. It has several UI, engagement, and AI features…
Break Free from Manual Email Tests
Last month – July 17th to be exact – without notice, Gmail dropped support for background images. Billions of emails…
Should you buy, or build - or a little of both?
Summary The decision of whether to buy or build marketing technology involves trade-offs in cost, complexity, and risk. Building a…
Without Privacy, There’s No Personalization
A colleague sent me this piece from Adobe recently, about why trust and data privacy are the keys to effective…