Marketing Software Selection & Installation Services
Campaign management is all but impossible without automation.
Pinpoint helps you with selection, installation, tuning and training.
Choosing the right Martech stack is daunting, but that’s just the beginning. Getting it properly implemented so that you can communicate the right message at the right time to the right customer is even more complex. The Pinpoint Team is ready with expert eyes and hands to get it done.
They have added email marketing; offer management; interactive marketing on the web and phone channels with real-time offer decisions; trigger marketing for enhanced customer retention; and optimization across these applications to prevent over-communication. Business intelligence applications have added personalized dashboards and exception reporting/alerts to enable marketers to directly track and measure complex programs in near-real time. Use of marketing operations management software has resulted in productivity and cycle time gains, and has provided CMO’s with much needed scalability in an era of budget tightening.
Embedding artificial intelligence
An emerging trend is the embedding of artifial intelligence and machine learning into the marketing software suite to assist the marketer by providing data driven insights and actions.
Pinpoint provides the marketing expertise you need to utilize all of these applications and capabilities effectively, plus the technical experience and insight to make each application work efficiently within your enterprise technology environment. Pinpoint implements software from the leading marketing software providers, including Adobe, Aprimo, IBM, Oracle, Salesforce and SAS. Our services address the full application life cycle, including:
Application Implementation
Troubleshooting and Tuning
User & Administrator Training
Support Services
Our Platform Partners
Our Platform Partners
- IBM Campaign (Unica)
- IBM Interact (Unica)
- IBM Marketing Operations (Unica)
- IBM Opportunity Detect (Unica)
- IBM Distributed Marketing (Unica)
- IBM Watson Campaign Automation (Silverpop)
- IBM Watson Real-Time Personalization
- IBM Customer Experience Analytics (Coremetrics, Tealeaf)
- IBM Watson Marketing Insights
- IBM Predictive Analytics (SPSS)
- IBM Cognos Analytics
- IBM Websphere
Marketing Application Software
- Application implementation planning to identify business requirements, users and systems affected, process changes, hardware and software platform requirements, transition plans, resources needed and project timelines
- Application software installation and software version upgrades
- Configuration of SaaS and on-premise software, and integration with other systems and data repositories
- Custom application development where off-the-shelf software is not available to meet a critical business need
- User training and roll-out
- Collaboration on pilot use for initial marketing programs
- Results measurement
- Ongoing technical and user support
Pinpoint offers its application implementation service for all on-premise and SaaS marketing application software we support.
Enterprise Marketing Software Consulting Services
From Pre-Installation Planning Through Ongoing Tech Support
The success of any marketing application software implementation should be measured by the incremental business value it generates. “On-time” and “on-budget” project completion and proper technical integration are necessary – but not sufficient – conditions for success. Other critical success factors include full user adoption, integration with (and sometimes enhancement of) business processes to take advantage of application functionality, and identification and measurement of key metrics used to monitor business improvement.
Pinpoint’s application implementation approach addresses all of these critical success factors through a high level of collaboration and transparency from the outset. The business improvement goals are identified up front, and the implementation plan is built to ensure that these goals are achieved. Our objective is to have the application return business value to your operations as soon as possible.
Make Our Expertise Part of Your Team
Pinpoint provides implementation leadership, project management and application expertise, while collaborating with your team on several fronts to ensure success:
- Marketing Management - to define business goals and monitor progress against those goals
- Marketing Users - to define and implement necessary process changes, custom-configure the software to your marketing environment and perform desk-side mentoring in real usage situations
- System Architecture team - to ensure compatibility with enterprise architecture standards and practices
- Data Architecture team- to achieve the data integration necessary for full functionality and optimum performance
- Application Administrators - to conduct knowledge transfer on the application configuration and enable ongoing self-sufficiency
Marketing Software Tools Troubleshooting and Tuning
Optimizing Your Application Software’s Performance
As the electronic footprint of each customer expands (transactions, website visits, service calls, etc.), the set of data available for more informed marketing becomes richer. Accessing this data efficiently so that marketing communications remain timely is an ongoing challenge as the underlying customer data grows in breadth and depth.
Pinpoint’s marketing application troubleshooting and tuning service addresses this challenge by assessing application performance, identifying the root cause of performance bottlenecks, and reconfiguring application software and/or databases as required in order to achieve performance aligned with business needs. Pinpoint offers this service for all marketing application software we support.
The skills and technical knowledge we’ve acquired
Over scores of marketing application implementations (of Unica, Chordant, Aprimo, etc.) enable us to quickly diagnose and fix problems commonly encountered with such implementations (often when done by others). Examples of two of the more frequent problem scenarios…
- A new marketing campaign appears to be populating with customer records that clearly don’t fit the selection criteria. Generally we will find either an issue of improper database coupling, or that the application needs to be tuned for this campaign’s queries (usually a matter of its configuration settings).
- The software has just undergone some type of upgrade or migration (of the marketing application itself, or of underlying software or hardware), and suddenly nothing seems to work properly. Most of the time such problems can be identified and solved fairly quickly; but a few can be quite challenging and require substantial troubleshooting.
Pinpoint offers its application implementation service for all on-premise and SaaS marketing application software we support.
The benefits of Pinpoint’s marketing software
The benefits of Pinpoint’s marketing software & tools troubleshooting and tuning service optimizing the performance of your marketing applications include:
- Reduction in end to end marketing program cycle time – ability to reach customers with timely communications
- Higher productivity of staff – less time waiting on systems and data
- Elimination of unnecessary hardware upgrades and platform migrations
Enterprise Marketing Software User & Administrator Training
Marketing teams are dynamic, with staff constantly changing roles and new staff coming onboard. There is an ongoing need (not only during initial software implementation) to train the marketing and IT support teams on the application software needed to perform their role.
Customized training programs
Pinpoint’s Marketing Software User & Administrator Training services fill this need with training programs customized to your business and technology environment. Pinpoint offers multiple training delivery methods to fit each particular situation, including:
- Custom application training course development and delivery – application training materials designed for a specific application configuration and database environment, delivered to users and/or application administrators in a classroom or virtual setting
- Custom application training course development and leave-behind – this service utilizes the “train the trainer” approach, providing the trainer with step-by-step training materials to be delivered in the future as needed
- Individual user desk-side mentoring – in-person or virtual one-on-one sessions designed to give personalized instruction through collaborative problem solving in a real environment. This method is useful for overcoming user adoption barriers quickly.
The benefits of Pinpoint’s marketing software
The benefits of Pinpoint’s marketing software & tools troubleshooting and tuning service optimizing the performance of your marketing applications include:
- Reduction in end to end marketing program cycle time – ability to reach customers with timely communications
- Higher productivity of staff – less time waiting on systems and data
- Elimination of unnecessary hardware upgrades and platform migrations