Your Martech Team is Maxed Out. Hiring More People Won’t Fix It.

Your martech team is maxed out. You know it. Your CMO suspects it. And the gap between what marketing is...

The Email Execution Audit Every Team Should Run Before High Season

It’s Q2. High season is months away. Somewhere, a Head of Email is still thinking about last November. . She’s...

Your Martech Stack Isn’t Broken. Your Data Layer Is.

That exclusive loyalty offer that was for your VIP customers? It just hit the inbox of a few thousand unqualified...

After 20 Years in Martech, Here’s What Still Breaks

I’ve spent two decades wrangling enterprise marketing technology. Loyalty systems, campaign platforms, data warehouses, you name it. After a while,...

Inside Unica+: Key Takeaways from Our Conversation with HCL

HCL’s Unica suite has been a backbone of enterprise marketing automation for decades. Recently, we sat down with the experts...

Can AI Really Take Over Your Customer Engagement?

Can AI really drive meaningful engagement and deliver real marketing value? The answer is yes—but only when done thoughtfully. Today’s...

About Pinpoint

Better customer connections start with strategic thinking about your marketing technology and the expertise to make it work better for you. We help growing mid-market and enterprise companies understand what customers want and implement ways to reach them.