After 20 years in martech, these are the failure modes that still break stacks — and how Pinpoint helps teams...
HCL’s Unica suite has been a backbone of enterprise marketing automation for decades. Recently, we sat down with the experts...
AI in customer interactions isn’t new—but with all the buzz around agentic AI (systems that can take marketing actions on...
In today’s marketing landscape, efficiency is a strategic imperative. Teams need more than talent and tools. They need transparency, predictability,...
Over the last many years, marketing technology (martech) landscape has undergone a significant shift as platforms like Unica transition to...
HCL has released version 12.1.9 of its Unica marketing automation platform, bringing a host of new features and improvements to...
About Pinpoint
Better customer connections start with strategic thinking about your marketing technology and the expertise to make it work better for you. We help growing mid-market and enterprise companies understand what customers want and implement ways to reach them.
