Can AI Really Take Over Your Customer Engagement?

Can AI really drive meaningful engagement and deliver real marketing value? The answer is yes—but only when done thoughtfully. Today’s...

Rethinking Marketing Workflow: Why Operational Visibility Drives Better Results

In today’s marketing landscape, efficiency is a strategic imperative. Teams need more than talent and tools. They need transparency, predictability,...

Right-Sizing Your Martech License: A Strategic Approach to Cost Efficiency

Over the last many years, marketing technology (martech) landscape has undergone a significant shift as platforms like Unica transition to...

HCL Unica 12.1.9: New Features to Enhance Your Marketing Automation

HCL has released version 12.1.9 of its Unica marketing automation platform, bringing a host of new features and improvements to...

Key Features of HCL Unica Journey: Transforming Customer Engagement with Ease

In today’s marketing landscape, customer engagement goes far beyond basic email campaigns or one-off social media ads. Consumers expect personalized,...

Fresh Features with HCL Unica Version 12.1.7

The most recent release of HCL Unica, version 12.1.7, brings fresh features and improvements, adding to the capabilities of the...

About Pinpoint

Better customer connections start with strategic thinking about your marketing technology and the expertise to make it work better for you. We help growing mid-market and enterprise companies understand what customers want and implement ways to reach them.