Is your customer data management powering better marketing capabilities? If not, consider Snowflake

TL;DR Case studies can be dull, but this one has a cute dog and some really compelling numbers. It’s about...

Unveiling the Potential of Unica 12.1.6:Empowering Marketers with Enhanced Capabilities

Pinpoint has been testing the new features of Unica’s latest release, 12.1.6. It has several UI, engagement, and AI features...

Break Free from Manual Email Tests

Last month – July 17th to be exact – without notice, Gmail dropped support for background images. Billions of emails...

Should you buy, or build – or a little of both?

Summary The decision of whether to buy or build marketing technology involves trade-offs in cost, complexity, and risk. Building a...

Without Privacy, There’s No Personalization

A colleague sent me this piece from Adobe recently, about why trust and data privacy are the keys to effective...

About Pinpoint

Better customer connections start with strategic thinking about your marketing technology and the expertise to make it work better for you. We help growing mid-market and enterprise companies understand what customers want and implement ways to reach them.