HCL Unica Consulting
20 years of Unica experience to help you get the most from your tech.
Stronger marketing muscle,
more revenue
Whether you’re tackling a complex challenge, seizing a new opportunity, or trying to avoid a messy version upgrade, our consultants and developers work out how Unica can meet your business and technical needs. No matter the scale of your data, our fast and flexible approach gets you up, running, and seeing a return.
No company’s Unica setup is identical to another’s. Even a “clear cut” move to the cloud can get botched. We’re not just tech or just biz. We straddle both, which is how you get the most out of Unica.
Every Unica release since 2006
From today’s Unica+ back to legacy Affinium, we support each release and the upgrade path between them.
- 2026
-
2025
HCL era
HCL Unica 25.1
Upgrades run as real projects: back-out plan, UAT with your team and delta training.
-
2019
HCL era
HCL Unica 12.x
HCL takes over Unica. Cloud moves, plus Redshift and Snowflake integrations.
-
2010
IBM era
Unica 8.x to 10.x
IBM acquires Unica. Upgrades like 8.5 to 9.1, with Interact and eMessage alongside Campaign.
-
2006
Unica Corporation era
Affinium 7.x
Where Pinpoint started: Affinium Campaign builds, audits and tuning.
Wherever you are in HCL Unica,
we’ve been there before
Pick an area to see how we help, from day-to-day campaign support to full upgrades and migrations.
Unica Campaign
Consulting
Unica Interact
Consulting
Unica
Upgrades
Version bumps treated like a real project, not a weekend hope-and-pray.
Unica +
Redshift
Unica reading and writing Amazon Redshift without hand-built duct tape.
Unica +
Snowflake
Same idea on Snowflake: Unica on warehouse data that stays fast.
Unica
Migrations
New version, new box, or the cloud — done once, done right.
✓Data, offers, and history that survive the move
✓Rollback path that isn’t a shrug
How Pinpoint helped
The consumer CRM team at a multi-brand photo ecommerce company
The engagement
- We’ve run Unica for a multi-brand consumer photo ecommerce leader since 2011. We went from contract to production CRM in about 9 months (signed Aug 2011, live May 2012).
- Modules: Campaign, Contact Optimization, eMessage and Interact. We upgraded the platform from 8.5 to 9.1.
- Scale: 8M customers, with batch sends of 16M+ and growing toward 20M.
- About 500M emails a year under contract, and roughly 58 to 68M actual sends a quarter in 2015–16.
- Interact handled real-time web and transactional decisions on a 10M-profile table, peaking around 30 transactions a second, with 1.3M daily interactions projected.
- Integrations included Responsys, an Oracle customer master, and MicroStrategy and Cognos reporting.
Pinpoint built an end-to-end campaign planning, definition, execution, tracking and reporting solution.
The result
- Increased average order size
- Boosted revenue per customer
- Widened customer profitability margins
- Marketing got next-day response data
Since 2006
Unica work has been the center of the business for 20 years.
HCL partner
Part of HCL's partner program, and still deep in Unica every week.
Projects or people
Consulting engagements, or Unica experts embedded on your team.
Vendor-neutral
Not locked into anyone's roadmap. Best fix for your marketing wins.
Ready to get more from Unica?
Tell us what is stuck — an upgrade, a slow Campaign, an integration, or people for your team.
The Pinpoint
team includes
Need people on your team, not a project? See Unica staffing →
Unica questions,
straight answers
Is HCL Unica the same as IBM Unica?
Are you an HCL Unica partner?
Yes. We've been doing Unica work since 2006 and we're part of HCL's partner program. Unica isn't a side hustle for us.
What about upgrades and migrations?
We treat them as a project with a real plan: a back-out plan, flowchart and template remediation, UAT with your team, and delta training. Marketing barely notices, except that things run better.
Can you put people on our team?
Both. We run consulting engagements, and we staff longer engagements when you want Unica experts on your own team for campaign ops and build, with the rest of Pinpoint behind them.
Latest from our
Unica team
Fresh takes from the people who live in Unica every week.
Let's get Unica working
at full throttle
Hi, I’m Ty, and I run a company full of people who live and breathe marketing strategy and technology. It’s been our focus for 20 years. If you’re feeling like Unica should be delivering more, I’d love to help. When it comes to solving problems, we’re martech fixers, first responders, and always flexible.
Best of all, we get things done.
