Enterprise Marketing Software Support Services
Deployment is just the beginning. We’re here to help you get the most from your martech over time.
Marketing organizations cannot reap the benefits from Systems Investments unless their staff actually uses the systems to solve marketing challenges. Barriers to use may take many forms. If some of your staff have barriers to systems adoption, or are spending time supporting others instead of on productive marketing work, the ROI will be sub-optimal.
Pinpoint’s Marketing Support Services provide a cost-effective method to ensure your organization realizes the envisioned benefits of its marketing systems. Our services are designed with flexibility in mind; so you get the help you need, when you need it, without paying for services you don’t use.
Our Services Include:
- Marketing operations staff augmentation – to help you through the workload peaks and valleys and get your campaigns in market at the right time
- Technical troubleshooting and system tuning – to make sure your marketing software is responsive and can handle the workload required by your business
- Software upgrades – to provide the latest available functionality in support of continuous process improvement
- Functional assistance – to assist with using the features of new marketing software
- Training and desk-side mentoring – to bring new staff up to speed quickly
Following Every Engagement, Pinpoint Remains Involved With The Client By Offering A Variety Of Support Services ...For As Long As The Client Wishes.
On-demand support
Program Launch Support
Marketing Operations
Training & Mentoring
On-demand Marketing Support & Staff Augmentation
Marketing & Technical Staff Support
Let’s say you have a critical seasonal campaign to deliver, and it’s clear you simply can’t pull it off with only the onboard resources. Chances are good that we can provide the number and kinds of personnel you require; or perhaps we’ll be able to quickly develop a way to automate a larger part of the job, substantially reducing the need for human involvement.
Pinpoint’s On-demand Support Services provide both marketing and technical support staff to get you through the crunch time. These services can be as short as a few days, as well as longer-term arrangements that keep your department running until you can hire permanent staff.
Part Of Your Team
Pinpoint consultants work seamlessly with your team at your offices, physical or virtual. The expertise and best practices of Pinpoint’s analytic marketing experience in over a dozen industries are accessible at all times.
Typical positions for On-demand Staffing Support include:
- Marketing Project Managers
- Direct Campaign Developers
- Marketing Business Analysts
- Marketing Database Analysts
- Marketing Database Administrator
Marketing Program/Product Launch Support
Program Launches Are Critical - We Can Help
Let’s say you are launching an entire new marketing program – perhaps encompassing a set of new campaigns, possibly around a new product, an acquisition, or a new release of internally deployed software. Your need is likely to be for certain critical skills – perhaps project management, or internals-level knowledge of the new software release – rather than simply more staff. Pinpoint can probably provide exactly the type of skill required.
With Program Launch support services, Pinpoint deploys highly skilled consultants or project teams that provide leadership, project management and knowledge transfer to your staff. The impact of the new program on every aspect of your marketing systems and processes is assessed, and an action plan is formulated and executed.
Pinpoint’s Marketing Program Launch Support Services Address:
- Marketing processes – new and revised processes and roles
- Marketing communication channels – delivery functionality and capacity
- Marketing program results measurement – data capture and analysis
- Technical integration – databases, applications and performance
- Program operations management – processes and tools for ensuring program success
Marketing Operations Consulting And Support
Accelerate Your Marketing Efforts
Most organizations are typically well equipped for conducting day-to-day, business-as-usual marketing operations. The staff, however, is often too inundated with the daily workload to move their marketing operations to the next level of effectiveness and efficiency.
Pinpoint’s Marketing Operations Consulting and Support services provide the desired improvement in results and scalability. We provide expert marketing staff to work alongside your team to increase throughput and help you make optimal use of the available systems and customer data. This service gives you extra marketer bandwidth when you need it during periods of peak workloads or staff shortages.
Marketing Operations Collaboration
- Customer segmentation and targeting
- Delivery of a consistent customer experience across channels
- Offer management
- Marketing results measurement
- Use of test and learn methodologies for continuous refinement of marketing communications
- ROI-based budget allocation to put your marketing dollars where they make the greatest impact
- Process measurement and analysis
Enterprise Marketing Software Training
Pinpoint Provides Marketing Application Training
Pinpoint provides marketing application training that is customized to your business, process and systems environment. Our training is singularly focused on the goal of achieving 100% user adoption.
Pinpoint’s training services are available on any of the application software that we implement. Each of our training programs is designed to address your specific needs and challenges around systems roll-out and use.
As the name suggests, mentoring is more of a one-to-one proposition; it usually involves Pinpoint’s expert sitting with the client’s developer at exactly the time (s)he is working on a particular application problem. With our expertise, we are generally able to remove barriers to progress, and also illuminate best practices as applied in a live setting.
Marketing Software Training and mentoring is delivered in any of the following formats:
- In-person group (classroom) at your location
- Group webinar
- One-on-one desk-side mentoring
- One-on-one consultation/webinar
Let’s talk about how your martech can do more for you.