Your Martech Team is Maxed Out. Hiring More People Won’t Fix It.
Your martech team is maxed out. You know it. Your CMO suspects it. And the gap between what marketing is supposed to be delivering and what’s actually getting out the door is becoming harder to explain away. The backlog is real. The campaign that needed three weeks’ lead time got only two, and changes came […]
The Email Execution Audit Every Team Should Run Before High Season
It’s Q2. High season is months away. Somewhere, a Head of Email is still thinking about last November. . She’s not panicking, yet. The coverage gap when two people were out the week before Black Friday. The versioning error that made it into a live send because the person who usually catches it was OOO. […]
Your Martech Stack Isn’t Broken. Your Data Layer Is.
That exclusive loyalty offer that was for your VIP customers? It just hit the inbox of a few thousand unqualified contacts, and honoring it will cost the company real money. What gets blamed? Your loyalty awards system? The CRM platform? The campaign engine? The fact is, your platform and stack are probably not the problem. […]