AI Can Research Your Next Martech Platform. It Can’t Choose It.
If you’re evaluating a new martech platform right now, you probably started with AI. Summarize the top contenders. Compare the strengths and weaknesses. Tell me the best fit for my industry and the other parts of my martech stack. Draft the RFP questions. You got a clean, confident, organized answer in seconds.
That answer covers the part of a vendor evaluation that rarely goes wrong. Feature lists have always been straightforward. The decisions that fall apart a year later fail for reasons no model can reach, because the information that decides them isn’t published anywhere. It’s inside your company: in your data, your processes, and the competing priorities of the people who will actually use the platform.
Here is what a real evaluation does that AI can’t.