HCL Unica · FAQ
Unica questions,straight answers.
What marketing and IT teams ask us most about Pinpoint and HCL Unica — answered plainly, not dressed up.
What does Pinpoint actually do?
We’re a marketing solutions company, and our job is to get Marketing and IT pulling in the same direction. We design, implement and support the systems and processes behind your campaigns, most of all in HCL Unica Campaign. Sometimes that’s a full Unica build. Sometimes it’s tuning what you already run. Sometimes it’s Unica experts the client wants added to their team for day-to-day campaign work, with the rest of Pinpoint behind them. Usually it’s some mix of the three.
Are you an HCL Unica partner?
Yes. We’ve been doing Unica work since 2006 and we’re part of HCL’s partner program. Unica isn’t a side hustle for us. It’s been the center of the business for close to twenty years, and we’re still deep in it every week.
Can you implement a complete Unica solution?
Yes, start to finish. We plan the environment, install and configure it, integrate it with your data and channels, test it, and train your people so they can actually run it after we hand it over. Not advice from the sidelines. Hands on the keyboard until campaigns are going out in production.
We already have Unica. Can you help it work better?
That’s a big part of what we do. We run Campaign audits and performance work: slow flowcharts, bloated tables, process that grew sideways over the years. Then we fix what we find. We also take on ongoing enhancements, so the platform keeps up with what marketing is asking for instead of becoming the reason they can’t have it.
Is HCL Unica the same as IBM Unica?
Yes. Unica started as Unica Corporation, IBM acquired it in 2010 and sold it as IBM Unica, and HCL took over the product line in 2019. It’s now HCL Unica, with the same core modules, including Campaign and Interact, and it has kept evolving, most recently into HCL Unica+ 26.1.
What about upgrades and migrations?
We do a lot of these, and we treat them as a project with a real plan, not a weekend gamble. That means a back-out plan if something goes sideways, flowchart and template remediation, UAT with your team, and delta training so people know what changed and why. The goal is that marketing barely notices, except that things run better afterward.
Do you only do project consulting, or can you put people on our team?
Both. We run consulting engagements: implementations, upgrades, audits, the usual project work. We also staff longer engagements when a client wants Unica experts added to their own team for ongoing campaign ops and build. Those people work inside your org, on your priorities, and can reach back into Pinpoint when something bigger shows up, so bringing one of our people on effectively gets you the company. Rates are competitive.
Will you push us toward a particular vendor?
No. We’re not locked into anyone’s roadmap. If building or integrating something new is the right answer, we’ll build and integrate it: email, ETL, data platforms, whatever your stack needs to talk to. If the smarter move is getting more out of what you already paid for, we’ll tell you that too. We care about the best solution for your marketing.
Who do you usually work with?
Marketing and campaign operations teams at companies where volume is real and the campaigns matter: financial services, hospitality, telecom and cable, retail, and casino and gaming. They need Unica done properly, and they need a partner who answers when production hiccups.
Which parts of Unica do you cover?
Campaign is where we’re deepest. We also work across the pieces around it that clients rely on in production, plus the integrations that feed it and the ones it feeds. If something is outside what we do well, we’ll say so up front.
Do you help with training?
Yes, and it’s usually built into the work instead of being an afterthought. That might be onboarding after a new implementation, delta training after an upgrade, or mentoring your developers while we work alongside them. When we roll off, your team should be stronger than when we showed up.
How do we get started?
Tell us what’s bugging you through our contact page. We’ll talk it through and give you a straight answer on what fits: an assessment, an implementation, an upgrade, or a few good people embedded with your team.
Hi, I’m Ty, and I run a company full of people who live and breathe marketing strategy and technology. It’s been our focus for over 20 years. If you’re feeling like Unica should be delivering more, I’d love to help. When it comes to solving problems, we’re martech fixers, first responders, and always flexible.
Best of all, we get things done. Regards, Ty.
Ty Burger
CEO of Pinpoint
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