Your martech team is maxed out. You know it. Your CMO suspects it. And the gap between what marketing is...
It’s Q2. High season is months away. Somewhere, a Head of Email is still thinking about last November. . She’s...
That exclusive loyalty offer that was for your VIP customers? It just hit the inbox of a few thousand unqualified...
I’ve spent two decades wrangling enterprise marketing technology. Loyalty systems, campaign platforms, data warehouses, you name it. After a while,...
HCL’s Unica suite has been a backbone of enterprise marketing automation for decades. Recently, we sat down with the experts...