For top-notch customer engagement and stellar experiences, brands need seamless customer journeys across all touchpoints. It’s crucial for marketers to effortlessly craft, plan, execute, manage, and optimize cross-channel marketing campaigns. It’s all in the name of a stellar return on marketing investment and unwavering customer loyalty.
Enter Adobe Campaign, your maestro for orchestrating conversational marketing campaigns. Packed with innovative features, Adobe Campaign simplifies, refines, and automates marketing and customer communication processes. It’s like having a savvy assistant for your brand’s success story.
Adobe Campaign Capabilities
Give your emails a personal touch Elevate your email marketing game by sending messages that are not just personalized but also contextually relevant. Blend the native email prowess of Adobe Campaign seamlessly with your other marketing channels. Armed with richer data, you can up your email game with superior personalization, enhanced automation, improved deliverability, and more insightful reporting. It’s like turning your emails into personalized conversations that truly resonate. Adobe Campaign Email Management Tools Include:-
- AI-powered emails: With a boost from Adobe Sensei, Adobe Campaign dissects past engagement data to forecast open rates, pinpoint the best send times, and predict potential churn.
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- Dynamic content: Tailor individualized content according to the parameters you establish for each recipient.
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- Email creation: Craft visually stunning, customized, and responsive emails using diverse approaches, whether you handle the creative and coding in-house or collaborate with partners and agencies.
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- Email deliverability: Enhance email deliverability in real-time by leveraging ISP feedback and capitalizing on our deliverability features and expertise, be it the initiation of a new email program, refining your strategy, or gearing up for pivotal high-volume periods like the holiday season.
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- Email reporting: Leverage Adobe Campaign’s embedded reports to swiftly scrutinize email delivery and engagement metrics, sharing the insights automatically or at regular intervals; additionally, email delivery data is exportable to Adobe Analytics or alternative tools for more in-depth visualization and analysis.
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- Email testing: Conduct A/B email tests with up to three variants to discern the most significant customer impact, followed by previewing the email’s appearance across over 70 web, mobile, and email clients.
- Multilingual emails: Employ customer insights to discern language preferences, enabling the adjustment or translation of email content accordingly.
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- Triggered emails: Streamline transactional emails such as password resets or order confirmations through automation, or seamlessly integrate Adobe Campaign with Adobe Analytics to initiate real-time remarketing emails, tailored to individual user actions (and inactions) across your emails, apps, or websites.
Kick off, gauge, and automate campaigns across every possible channel
Syncing up all your marketing channels isn’t rocket science. Thanks to Adobe Campaign, you can seamlessly gather customer data from various systems, devices, and channels into a single, harmonious profile. The result? Timely and spot-on campaigns that meet your customers exactly where and how they want along their customer journey. It’s like orchestrating a symphony of marketing brilliance.
Adobe Campaign Cross-Channel Marketing Tools Include:
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- Campaign management: Efficiently oversee diverse data sources, delineate audience segments, and strategize and implement multi-step, cross-channel campaigns using an intuitive drag-and-drop visual workflow interface.
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- Campaign reporting: Beyond robust pre-built reporting templates, Adobe Campaign empowers you to craft custom reports at the delivery, campaign, user, or segment level, enabling descriptive analysis, ROI and CLTV summarization, and data export to Adobe Analytics and other solutions for advanced visualization and analysis.
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- Direct mail: Precisely target and segment your audiences within Adobe Campaign, optimizing efficiency by seamlessly incorporating personalization fields for printing, fulfillment, and delivery with your direct mail vendor.
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- Offer management: Forge a rule-driven offer catalog, enabling meticulous offer management through weights or priorities, imposition of viewing limits, and subsequent personalization tailored to criteria such as location, customer lifetime value, loyalty status, and beyond.
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- Preference centers: Establish preference centers to tailor adjustments according to your customers’ interests and preferences, fostering enriched customer profiles and effective contact fatigue management.
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- Mobile marketing: Leverage Adobe Campaign to streamline mobile marketing endeavors, encompassing mobile-responsive emails, push notifications, text messages, in-app messages, and seamless app integration through our mobile SDK.
Uncover and charm your top-tier audiences
Every audience segment is a distinct story with unique needs and values. Adobe Campaign empowers you to dive into data, unravel the intricacies of your customer segments, and tailor top-notch campaigns that foster meaningful connections with each one. It’s like discovering the secret sauce to delighting your audience individually.
Adobe Campaign Segmentation and Targeting Tools Include:
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- Adobe Analytics integration: Effortlessly transfer data from Campaign to Adobe Analytics, integrating Analytics insights directly into Campaign to gain a holistic understanding of your email within the broader digital marketing landscape, identify novel and valuable audiences, and trigger messages based on statistically significant interactions.
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- Audience segmentation: Leverage multidimensional targeting to construct segments grounded in virtually any variable within a customer profile, deploying these audiences in Adobe Campaign for intricate multi-step, cross-channel initiatives or seamless collaboration with other Adobe Experience Cloud solutions.
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- Customer profiles: Harness the versatility of Adobe Campaign’s data model to enhance your customer profile data, incorporating new attributes or tables, and subsequently employ these enriched customer profiles for precision in segmentation, personalization, and reporting.
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- Data connectors: Establish connections with expansive databases and CRM systems such as Microsoft Dynamics 365, or tailor custom data links to integrate seamlessly with your broader marketing ecosystem, encompassing point of sale systems, e-commerce platforms, and offline programs.
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- Predictive send time optimization: Employ an AI tool in constant evolution to understand your subscribers’ optimal message delivery times, offering the flexibility to choose between clicks or opens depending on your marketing campaign objectives—such as prioritizing opens for announcements and newsletters, or amplifying clicks for discount coupons, sales, and promotions.
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- Predictive Engagement Scoring: Utilize predictive engagement scoring to refine segmentation and personalization across various campaigns, elevating customer experience and relevance; discern customer retention levels to gauge engagement or potential opt-outs, strategically excluding profiles from campaigns based on their predicted unsubscribe rank.
How to get more from Adobe Campaign
Even the best tools can’t do anything on their own. It’s all about how we use them to deliver stellar marketing campaigns.
Do a Campaign and Workflow Audit
Take a deep dive into your utilization of Adobe Campaign, conducting a comprehensive audit to pinpoint areas ripe for enhancement. This exercise not only ensures you’re getting the most out of your marketing technology investment but also sets the stage for a strategic roadmap to elevate your game. It’s like giving your marketing strategy a fine-tuning for optimal performance and impact.
Use Integrations to Your Advantage
Unlock the true potential of Adobe’s suite of products and third-party apps by breaking down the silos. Seamless integration allows you to capitalize on every chance to deliver precisely the right message to the right person at the right time. It’s not just about using tools; it’s about orchestrating a symphony of possibilities for a harmonious and impactful customer experience.
Make sure you’ve got the skills to get it done well
Navigating the waters of the marketing talent pool can be rough – and cause indefinite delays on your goals. When the talent search feels like finding a needle in a haystack, consider a savvy move—collaborate with a partner like Pinpoint to seamlessly augment your team. It’s not just about filling gaps; it’s about forging a dynamic alliance that propels your marketing endeavors with expertise and efficiency.
Unleash the Potential of Adobe Campaign with Pinpoint
There’s no data set too massive or technology stack complicated enough to shatter our “anything is possible” mindset. For two decades, we’ve rolled up our sleeves to help the Fortune 1000 get more from their marketing systems. If you’re hitting snags or simply know marketing campaigns could be better, let’s talk. Our Adobe marketing experts are on call.
