Across-channels, online or offline, accessible to your entire organization – Adobe’s Customer Journey Analytics can truly offer a complete picture of our audience, making it easier than ever to deliver remarkable real-time experiences.
Take a look at some of the possibilities with Adobe Customer Journey Analytics:
Gather data from every channel, online or offline
Utilize Adobe Experience Platform to streamline and unify this omnichannel data, crafting a comprehensive customer journey.
- Real-time data streaming provides current insights into customer actions and preferences as they navigate online, in-store, or through call centers.
- As customers transition across various channels, data collection remains seamless. Experience limitless analysis possibilities with fully correlated data, eliminating the need for complex SQL queries.
- Consolidate IDs from diverse channels and devices into a unified customer profile for enhanced understanding and personalized engagement.
Get a complete picture of your customer journey
With an intuitive drag-and-drop interface, anyone can customize analysis in mere minutes, bypassing lengthy processes.
- Flow and drop-off analysis allows you to track customer interactions with your web pages, apps, and in-person experiences, pinpointing where they disengage.
- Rule-based modeling and algorithmic attribution provide in-depth insights into customer behaviors, aiding in outcome comprehension.
- Conduct cohort analysis to identify and compare customer groups with similar traits over time, enabling the detection and examination of important trends.
Enhance your customer journey insights with AI support
Leverage artificial intelligence (AI) to enhance segmentation, gain unbiased attribution, and uncover contributing factors to anomalies across various channels.
- Understand the cause-and-effect relationship between customer interactions, empowering informed decision-making.
- Assess action plans, analyze metrics, and develop alternative models linked to both success and cost efficiency.
- Utilize anomaly detection to identify irregularities and pinpoint factors impacting your business.
- Streamlined AI services tailored for marketers, analysts, and content creators simplify the integration of AI into everyday tasks.
- Unlock the power of generative AI to expedite value delivery and reduce dependence on analysts, harnessing GenAI capabilities to address spontaneous inquiries and reveal insights effortlessly.
Enable organization-wide access to insights
Empower every team member involved in shaping customer experiences to make informed decisions backed by a comprehensive view of customer interactions, spanning web visits, purchases, calls, and chats.
- An intuitive and collaborative user interface ensures that data is accessible and comprehensible to all departments.
- Colleagues have the ability to curate, share, and schedule reports tailored to specific teams’ needs.
- Executives receive real-time data snapshots directly to their phones via the Analytics Dashboard.
- Experience Platform’s patented privacy tools enforce role-based access, safeguarding customer privacy while granting appropriate teams access to a holistic customer view.
Unlock new audience opportunities with measurable outcomes
Utilize advanced cross-channel analysis to identify fresh, high-value audiences, ready for immediate activation via Adobe Journey Optimizer or Adobe Real-Time CDP.
- Stay updated with real-time, cross-channel data to ensure accurate profiles and audience insights.
- Tailor audiences based on customized filters like actions, journeys, and events, with adjustable dates and look-back windows.
- Easily publish audiences derived from event or campaign analyses, or update audiences based on evolving attributes.
- Analyze audience behaviors seamlessly activated over time through Real-Time CDP, directly within Customer Journey Analytics.
Instant insights tailored for product teams.
Product teams can harness unified workstreams, data, and customer profiles to collaborate seamlessly with marketing and CX counterparts, delivering personalized experiences across all channels.
- Equip product teams with dedicated workflows and dashboards, granting independent access to insights without relying on analysts.
- Identify trends and collaborate with analyst partners to ensure optimal customer experiences.
- Optimize collaboration by utilizing a single solution for all teams within the organization.
- Discover how Pinpoint delivers better customer connections
Our team of martech strategists and technical experts can help you achieve the gold standard for successful customer experiences.
- Identity: Aggregate and standardize omnichannel data—behavioral, transactional, and operational—into a unified actionable profile primed for activation.
- Analysis and insights: Dive into the customer journey to unearth cross-channel insights in real-time, contextualizing interactions comprehensively.
- First-party data collection: Implement a future-proof, cookieless strategy with an advanced first-party data infrastructure.
- Privacy and trust: Market responsibly and adhere to policies with Adobe Experience Platform’s patented data governance framework, ensuring customer privacy and trust.
- Real-time processing: Instantly process data and deliver personalized customer experiences within seconds, enhancing engagement and responsiveness.
- Personalization at scale: Leverage our robust data foundation, privacy features, and activation tools to deliver personalized experiences at scale, nurturing lasting connections with your audience.
Learn more by getting in touch with us here or email us at [email protected].
