Adobe Experience Manager – Powerful Content and Digital Asset Management
For companies looking for a powerful customer experience, there’s no doubt you’ve been considering or looking to get more out of Adobe Experience Manager (AEM). Here are some of the most common questions about AEMs capabilities and advantages. What is Adobe Experience Manager (AEM)? Adobe Experience Manager combines content management system (CMS) and digital asset […]
Adobe Campaign’s Potential for Powerful Customer Connections
For top-notch customer engagement and stellar experiences, brands need seamless customer journeys across all touchpoints. It’s crucial for marketers to effortlessly craft, plan, execute, manage, and optimize cross-channel marketing campaigns. It’s all in the name of a stellar return on marketing investment and unwavering customer loyalty. Enter Adobe Campaign, your maestro for orchestrating conversational marketing […]
Is your customer data management powering better marketing capabilities? If not, consider Snowflake
TL;DR Case studies can be dull, but this one has a cute dog and some really compelling numbers. It’s about how Petco saved millions in data center infrastructure costs while getting just what they needed in a data environment for scalable retail analytics. I dove into this because we’ve all faced problems like this: costs […]
Unveiling the Potential of Unica 12.1.6:Empowering Marketers with Enhanced Capabilities
Pinpoint has been testing the new features of Unica’s latest release, 12.1.6. It has several UI, engagement, and AI features to improve productivity and efficiency. Here are the highlights: 1. UI Enhancements in Segment Central and Journey: The new version includes significant User Interface (UI) enhancements in both Segment Central and Journey, creating a more […]
Break Free from Manual Email Tests
Last month – July 17th to be exact – without notice, Gmail dropped support for background images. Billions of emails were potentially impacted. One day your beautifully designed marketing emails are looking great. The next day the background and some of the style coding are toast, along with the rendering you expected. The details are […]
Should you buy, or build – or a little of both?
Summary The decision of whether to buy or build marketing technology involves trade-offs in cost, complexity, and risk. Building a custom martech stack can result in technical debt and requires specialized skills, with potential challenges in deployment and future maintenance. Buying technology may not meet all requirements and could lead to out-of-date tools or additional […]
Without Privacy, There’s No Personalization
A colleague sent me this piece from Adobe recently, about why trust and data privacy are the keys to effective personalization. I couldn’t agree more. We built Pinpoint around several core ideas, and one of the biggest ones was that effective MarTech stack usage comes from effective personalization – but you absolutely cannot get to […]