Should you buy, or build – or a little of both?
Summary The decision of whether to buy or build marketing technology involves trade-offs in cost, complexity, and risk. Building a custom martech stack can result in technical debt and requires specialized skills, with potential challenges in deployment and future maintenance. Buying technology may not meet all requirements and could lead to out-of-date tools or additional […]
Without Privacy, There’s No Personalization
A colleague sent me this piece from Adobe recently, about why trust and data privacy are the keys to effective personalization. I couldn’t agree more. We built Pinpoint around several core ideas, and one of the biggest ones was that effective MarTech stack usage comes from effective personalization – but you absolutely cannot get to […]