After 20 Years in Martech, Here’s What Still Breaks
I’ve spent two decades wrangling enterprise marketing technology. Loyalty systems, campaign platforms, data warehouses, you name it. After a while, you start to see a pattern. The problems almost never come from the tech. They come from the same handful of issues, popping up over and over across different companies, industries, and platforms. This is […]
Inside Unica+: Key Takeaways from Our Conversation with HCL
HCL’s Unica suite has been a backbone of enterprise marketing automation for decades. Recently, we sat down with the experts and developers at HCL to dive deeper into Unica Plus (Unica+)—their next big step in evolving the platform. Built with AI, real-time personalization, and flexible deployment options, Unica+ is designed to meet the demands of […]
Can AI Really Take Over Your Customer Engagement?
Can AI really drive meaningful engagement and deliver real marketing value? The answer is yes—but only when done thoughtfully. Today’s AI tools can personalize offers, guide customers through buying decisions, and anticipate future needs, transforming every interaction into an opportunity for cross-selling and loyalty building. However, success hinges on data quality, responsible AI use, and balancing automation with human creativity. With 92% of marketing decisions in Fortune 1000 companies expected to be AI-influenced by 2030, understanding how to leverage AI effectively is crucial. Discover how to ensure AI enhances your marketing strategy rather than complicating it.
Rethinking Marketing Workflow: Why Operational Visibility Drives Better Results
In today’s marketing landscape, efficiency is a strategic imperative. Teams need more than talent and tools. They need transparency, predictability, and data-backed insights to execute effectively at scale. Yet, many large organizations continue to rely on fragmented production models, making it difficult to track progress, control costs, or optimize capacity. Especially in the year’s final […]
Right-Sizing Your Martech License: A Strategic Approach to Cost Efficiency
Over the last many years, marketing technology (martech) landscape has undergone a significant shift as platforms like Unica transition to consumption-based licensing models; we pay based on the size of our database and/or the usage levels for the capabilities we need. This evolution demands that businesses become more strategic in managing their martech licenses, ensuring […]
HCL Unica 12.1.9: New Features to Enhance Your Marketing Automation
HCL has released version 12.1.9 of its Unica marketing automation platform, bringing a host of new features and improvements to help marketers streamline their workflows and drive better results: Let’s dig deeper into some of the key enhancements in this latest release. Seamless CDP Integration In Unica 12.1.9, the Customer Data Platform (CDP) integration enhances […]
A 3-Tiered Approach to Better Martech Capabilities
Here’s how financial services leaders scale up their marketing tech.
A Better Way to Compel Banking Customers to Action
Marketing processes that actually match your customer strategy. Here’s how a top ten bank achieved it.
Marketing Email at Enterprise Scale
Incremental upgrades. Big payoff. Here’s how global brands are getting the most out of their email martech
Intelligent E-Commerce Relationship Marketing
Increased average order and longer customer lifespan? Here’s how.